Media companies are often struggling with how they can make the digital channels work for them in an effective way. Is video the answer? Or is it the payment wall? Webinars prove to be a very valuable addition: they not only provide direct interaction with the target audience, but also rich data.
Do you recognize this, offline it runs smoothly: the circulation of the magazine, the viewing figures on television, the weekly radio broadcasts. Or you grow, but you know that it should be possible to further boost that growth. This growth might come from online channels. This is why more and more media companies are putting up a payment wall, so that customers will still pay for (part of) the content.