Media companies are often struggling with how they can make the digital channels work for them in an effective way. Is video the answer? Or is it the payment wall? Webinars prove to be a very valuable addition: they not only provide direct interaction with the target audience, but also rich data.

Do you recognize this, offline it runs smoothly: the circulation of the magazine, the viewing figures on television, the weekly radio broadcasts. Or you grow, but you know that it should be possible to further boost that growth. This growth might come from online channels. This is why more and more media companies are putting up a payment wall, so that customers will still pay for (part of) the content.

We also see our customers increasingly opting for video. The disadvantage of video is that it is mainly broadcasting: the consumer watches when it suits him or her, but there is no interaction and limited enriched data. There is little insight into who exactly is watching and what their interests and motives are.

The opportunities of webinars for media companies

Valuable data

Webinars are a very interesting option when you are after more customer engagement and insights. Look for example at media companies like RTLZ, TMG, Sanoma and De Persgroep. They organise webinars on a regular basis. Many participants ask questions, answer polls and click on a call-to-action. The range of webinars is therefore very valuable for advertisers. This enables these media companies to successfully engage customers, advertisers and leads.

Enriched data

Because the webinar offers the opportunity to collect data, for example with polls, you get interesting insights into your target audience. Suppose, for example, that your organisation makes a magazine for parents. Then it’s interesting to create a webinar on raising young children with an expert in this field. With polls you can then gain valuable insights, which you can use for other articles or product offerings.

Personalised offer

If you know more about the personal situation of viewers, you can also make an offer that perfectly suits them. For example, cross-selling when your media company offers a variety of products. If you have a webshop in addition to a magazine, for instance, it can be valuable to offer products from the webshop during your webinar if you know that the specific viewer is interested in them. In this way, the webinar can create a larger and new audience, new advertisers, new customers, and more sold products.

This is how we
help you


We think beyond features, systems and technology. We make sure you’ll experience the benefits of data and technology. We have attention for the details. We listen. We engage. You will feel it. And your customers and users as well.

Meat our team


Nowadays there is an overload of data: on social media, in customer databases, in campaigns. We believe that data can only be relevant when you gain insights from them. What do you really know about your customer and how can you help your target audience in the best possible way? We enrich and make smarter. That is what really helps your organisation.

How do we manage it?


Technology is supposed to be invisible. It has to facilitate that which you need most: attention from your audience for your message. We make sure of it using a state-of-the-art platform. A platform that you can use without any effort, and most importantly: that is extremely secure. Use technology the way it is intended: contact with your audience.

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Number of webinars

With more than 10.000 successful webinars, we have been Benelux's webinar expert for 10 years.

Success stories

We are proud of our clients who we have often been working with for a long time. When we ask them why they enjoy working with us, they say three things: your service is outstanding, the platform is state-of-the-art and the data is very rich.
These are their stories.