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Customizing the webinar survey: this is what you get out of it. Did you know that you can also customize the survey? It is a very useful option. Our customers who use it get extra valuable data from it – like even more good leads and enriched customer profiles.

What does the webinar survey mean?

When you organize a webinar via our platform, participants will see a pop-up with a survey in it at the end of the webinar. The survey is therefore fully integrated into the webinar. It contains ten questions, such as ‘What did you think of the speakers?’ and ‘What would you like to see as the next topic? The survey takes about five minutes of the participants’ time.

With the standard survey we help to generate valuable data for your company. We deliberately start it immediately after the webinar: that way you have the highest chance that someone actually participates. A participant does not have to go to another page. We also don’t send the survey via e-mail: that takes extra effort for participants. Though it is possible, if your company wants to do so.

This is why you want to personalize your surveys

The standard survey provides an excellent basis. But the moment you add custom questions, you get even more out of the survey. You can then pay extra attention to certain topics. Say, for example, you’re a bank and you’ve just given a webinar for consumers about mortgages. A very valuable question is: ‘ Are you considering buying a house right now? Or do you work for a training institute and after the webinar you ask participants: ‘Are you considering taking more courses? These are questions that are not included in the standard survey but do provide a lot of valuable information.

In some cases you can even make the survey mandatory, for example if participants can earn PE points. In this way, the customized survey provides just that kind of information with which you can offer your customers an even more valuable, personalized offer.

“The importance of a good survey is to see whether the approach and the result of the webinar match the expectations of the viewers and to gain insight into the achievement of the goals set in advance. In addition, we often use the survey questions to receive extra information such as, which topics are even more interesting, or we test new ways of working via the questions, such as the broadcast time. During the webinar you are directly interactive with your audience that is interesting for the company. In any case, it would be a missed opportunity without the right questions!”

Susanne Krajnc (Eisma Media Groep)